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Project overview
Every two years, NATO produces its flagship report detailing the risks and opportunities of technological development over the next 20 years. We created a strategic brand identity and future-proof visual style, supported by a comprehensive image library, timeless report design and proofreading. We also provided three audience-specific launch videos, including original scriptwriting, social media campaign planning, development and copywriting, as well as a bespoke website. The project positioned NATO’s science and technology arm as a forward-looking thought leader, offering vital insights on some of the most pressing issues of our age.
Scope of work
Visual identity, report design, image creation, web design, animation and film, print, social assets, iconography, UI, presentation design, brand guidelines, content creation and development, proofreading and editorial review, scriptwriting, copywriting, and social media planning.

Dr Fiona Butcher
Senior S&T Advisor, NATO