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Hackett London

A characterful Christmas campaign

Project overview

Hackett's Chistmas campaign was based around the 12 gentlemen of Christmas. We created a series of bespoke typographic lock-ups to reflect the individual styles displayed within the catalogue. The campaign and its assets ran across print, social and film.

Scope of work

Bespoke typography, publication design, iconography, print production

Miko flexed the brand guidelines with a wonderful range of fonts and typographic nuances that complimented the various characters we had created to represent the brand's diverse audience.

Steve Wallington

Head of brand creative, Hackett London