Packaging, Strategy & Branding
In the saturated market of specialist beers, Project3 set out to provide something truly refreshing: the three essentials brewed really, really well.
Tasked with building their identity from the ground up, we crafted a no nonsense, all-flavour brand which reflects the values of the brewery. Project3, a clean new player with the basics perfected.
Inspired by the perfect pint, we created bespoke numerals that capture the character of the beers.